
The impulse buy that actually delivers
150,000+
US convenience stores
165M
Daily convenience store visits
62%
Impulse purchase rate
The Challenge
Oral care category is underserved in c-stores
Gum and mints are the only options currently
Stores need high-margin, compact products
Travelers want real freshness, not just flavor
The Solution
High-margin impulse purchase product
Compact display footprint — counter or clip strip
Fills a gap in the oral care aisle
Appeals to travelers, commuters, and road-trippers
Use Cases
Checkout counter displays
Travel essentials end-cap
Clip strip placement near registers
Road trip bundle promotions
Travelers, commuters, and road-trippers stop for fuel and snacks. Give them what they actually need — a quick, affordable fresh breath solution right at checkout.
"Swishables sells better than most impulse items at our registers. Customers grab them on every road trip."
Raj P.
Convenience Store Owner
Why Swishables
| Feature | Swishables | Mouthwash Bottles | Mints / Gum |
|---|---|---|---|
| Actually cleans mouth | - | ||
| No water needed | - | ||
| Pocket-sized | - | ||
| Individually sealed | - | - | |
| Premium experience | - | - |
Join the growing list of retail partners who are elevating their guest experience with Swishables.